In attendance: Teika Haymon, Michelle Thompson (by phone), Melissa Maynard, Michael Dennis (by phone), Danielle Baker, Jill McKinley, Theresa Leatherbury, and special guest appearance by President Amy Natoli
We reviewed the current membership:
We did not discuss the goals for growth. Teika and Theresa have a call scheduled for 1/30 to discuss goals and objectives for the committee this year.
We also reviewed the marketing report for our chapter area. There are 334 people who are either non-members or students who have an IREM connection, but are not members. The connection could be they attended an event or took a class. The committee will take that list and call each one. It would help to have an email template and a script. Basically, we should ask in what did they participate and why they chose not to join. Ask them if they are interested in a credential and then explain the benefits of having an IREM credential. We could also ask them to update their information for us. Theresa will break up the list and send it out.
Additional ideas to grow membership:
We discussed how to expand our reach to other companies and universities. Our approach will be:
Melissa Maynard is heading our IYP subcommittee. The first event is an Orioles game on April 11. We talked about having a mentor meeting as part of the IYP events and targeting students and non-members to come to the event (and hopefully, join IREM).
Melissa followed up after the meeting with this idea:
“I used to manage Fairways at Towson and had a lot of students at my property. Every year there is a Towson Town Festival. I think it would be beneficial for us to consider getting a booth on one of the days the festival is being held. Please see link below for more information and let me know what you think:
There are a ton of students that attend this festival and we could tie in an IYP event with one of the band performances.”
Melissa will look into this in more detail to see what is involved and will report back.
**Next meeting will be by phone in 4-6 weeks (Feb 15-28).